At SAEDI, we are deeply committed to adopting sustainable practices to help protect our environment. One of the ways we contribute is by implementing a ‘zero waste’ approach, where we donate extra fabrics to charity organizations. These organizations recycle and redesign the materials, turning them into items for daily use, thereby supporting those in need.

A portion of our profits is also dedicated to planting fruit trees to combat hunger and climate change. As part of this initiative, we planted 105 fruit trees—including mango, lemon, orange, peach, and guava—on August 11, 2022.

To reduce waste, we have started redesigning older stock pieces to feature in new collections instead of leaving them in storage. These reimagined designs have been showcased in collections, worn by celebrities, and used in photo shoots.

We are also giving back to the community through our "Fashion for a Cause" initiative. In collaboration with local designers, we redesign drawings created by children with Down syndrome into sellable products. Proceeds from these products support the children and provide financial assistance to unemployed fashion workers affected by COVID-19.

In our Attire line, we’ve begun incorporating locally sourced Egyptian fabrics made from 100% cotton and linen. This not only supports the local market but also enhances the sustainability of our products.

Additionally, we launched a collection called “Terra,” dedicated to environmental awareness. This collection raises awareness of critical environmental issues and serves as a reminder of our shared responsibilities toward the planet.

We remain steadfast in our commitment to creating a safer and better environment for future generations and are continually exploring new ways to enhance our sustainability efforts.